Facilitating Data-Driven Decision Making at Adyen | With Melody Barlage
As a payment processing company, Adyen has been working with a lot of sensitive data since its origin. Accordingly, Adyen has treated data very carefully in a secure way, Melody Barlage, Product Manager of Business Intelligence at Adyen, explains. The same goes for the, maybe less sensitive data, they later added to their database. During the DDMA Digital Analytics Summit, Melody will talk about how Adyen handles data. In this interview, conducted for an episode of the Life After GDPR podcast (by Rick Dronkers), she already gave a small taste of what to expect during her presentation.
About Melody: Melody is Product Manager Business Intelligence at Adyen. She and her team facilitate a large team of data analysts and data end users throughout the organisation. Melody will be speaking at the DDMA Digital Analytics Summit 2022 on October 13. Tickets available at: digitalanalyticssummit.nl/tickets
Ticket Sales for the Digital Analytics Summit 2023 Now Open
DDMA is hosting the second edition of the Digital Analytics Summit on October 12, 2023, at Pakhuis de Zwijger in Amsterdam. This premier event in the field of digital analytics in the Netherlands brings together top speakers, both national and international, w…
Our view on data and its governance has shifted over the recent years, and it is different from what we were used to, with privacy being the main driver of this shift. The time of placing cookies and saving (personal) data without clear communication and conse…
Server-side tag management at HelloFresh as crucial factor to ensure privacy and compliance
HelloFresh recently made the switch to server-side tagging. It has allowed the meal delivery company to have much more control over tracking on their platform that operates in more than 17 countries, according to Alejandro Zielinsky, Global Digital Tracking/Me…