DDMA Digital Analytics Summit

Program

Program 13 October 2022

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1 - The Louis 09:15 - 18:30 hour
Martijn van Vreeden

Martijn van Vreeden

Opening by moderator (Martijn van Vreeden)

Simo Ahava

Simo Ahava

Keynote: Server-side Tagging: Deliverance Or Distraction?

Bart Eijk & Leon Wilbrink

Bart Eijk & Leon Wilbrink

Breakout session: bol.com’s custom analytics solution

Break

Break

Khrystyna Grynko

Khrystyna Grynko

Top tools and resources for learning Google Cloud Data Analytics products

Steen Rasmussen

Steen Rasmussen

Keynote: Data Governance – How to Unsuck Your Analytics Data

Lunch

Lunch

Krista Seiden

Krista Seiden

Keynote: Maximize your use of Google Analytics 4

Martijn Scheybeler

Martijn Scheybeler

Building the modern digital (marketing) analytics stack

Alejandro Zielinsky

Alejandro Zielinsky

Implementing server-side tracking (GTM Server) on a global scale

Break

Break

Alex Lebedev

Alex Lebedev

Keynote: Data mining from a bomb shelter in Ukraine

Martijn van Vreeden

Martijn van Vreeden

Closing by moderator (Martijn van Vreeden)

Drinks & Bites

Drinks & Bites

2 - The Jack 10:20 - 18:30 hour
Emilie Nenquin

Emilie Nenquin

How VRT turns out to become more data-driven?

Break

Break

Romar van der Leij

Romar van der Leij

Digital Analytics – A much needed legal perspective

Lunch

Lunch

Emma Gordon & Romar van der Leij

Emma Gordon & Romar van der Leij

Podcast: Google Analytics in the EU. Yes? No? Maybe? (Emma Gordon & Romar van der Leij)

Janus de Visser & Twan Lammers

Janus de Visser & Twan Lammers

Podcast: Ensuring Data Privacy while using Multiple MarTech & AdTech Vendors

Break

Break

Drinks & Bites

Drinks & Bites

3 - The Kari 10:55 - 18:30 hour
Break

Break

Emma Gordon

Emma Gordon

Measuring the Measurer – Attributing Success to Digital Analytics Teams

Lunch

Lunch

Melody Barlage

Melody Barlage

Adyen’s Data Solution: Running the brains behind payments

Thijs Brugman

Thijs Brugman

Data Driven Hotels – citizenM’s Data Journey

Break

Break

Drinks & Bites

Drinks & Bites

Sprekers