Program - Digital Analytics Summit

Program 2026

1 October 2026

Alle

	UvA 2-3-4	UvA 1	Stellenbosch
08.30	Doors open 08.30 09.15	Doors open 08.30 09.15	Doors open 08.30 09.15
08.45
09.00
09.15	Opening by moderator 09.15 09.25 Under the Hood of Google Analytics: Architectural Evolution, AI Decisioning, and the Technical Roadmap 09.25 10.10
09.30
09.45
10.00
10.15	Beyond the Channel. How Praxis is Turning the Customer Journey into a Predictive Data Strategy 10.20 10.55 Break 10.55 11.10	From Cookies to Compliance: Preparing for What’s Next 10.20 10.55 Break 10.55 11.10	Workshop: From prompts to dependable workflows: building AI Skills for measurement work 10.20 11.05
10.30
10.45
11.00
11.15	More Than the Twelfth Man: Who Is the PSV Fan? 11.15 11.50	From CDP Selection to Measurable Impact at Univé 11.15 11.50	The Great Analytics & CRO Debate 11.15 11.50
11.30
11.45
12.00	“User-centric approach to data & analytics” 12.00 12.45
12.15
12.30
12.45	Lunch 12.45 13.35 What 1,000 AI Analysts Taught Me About Trusting Just One 13.40 14.15	Lunch 12.45 13.35	Lunch 12.45 13.35
13.00
13.15
13.30
13.45
14.00
14.15	Conversational analytics AI-chatbot 14.25 15.00	Sowing & Harvesting: The Journey to a Data-Driven Culture 14.25 15.00	Cookie banner clinic: Would your cookie banner pass regulatory scrutiny? 14.25 15.15
14.30
14.45
15.00	Break 15.00 15.20 Marketing Measurement Triangulation: Myth to bust or way to go? 15.25 16.00	Break 15.00 15.20 Statistically insignificant, financially enormous: How we stopped guessing about Germany 15.25 16.00
15.15
15.30
15.45
16.00	A hackers perspective on data 16.10 16.55 Closing by moderator 16.55 17.00
16.15
16.30
16.45
17.00	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30
17.15
17.30
17.45
18.00
18.15

	UvA 2-3-4	UvA 1	Stellenbosch
15.15	Marketing Measurement Triangulation: Myth to bust or way to go? 15.25 16.00
15.30
15.45

UvA 2-3-4

Marketing Measurement Triangulation: Myth to bust or way to go?
15.25 - 16.00

	UvA 2-3-4	UvA 1	Stellenbosch
11.15		From CDP Selection to Measurable Impact at Univé 11.15 11.50
11.30
11.45

UvA 1

From CDP Selection to Measurable Impact at Univé
11.15 - 11.50

	UvA 2-3-4	UvA 1	Stellenbosch
09.15	Under the Hood of Google Analytics: Architectural Evolution, AI Decisioning, and the Technical Roadmap 09.25 10.10
09.30
09.45
10.00

UvA 2-3-4

Under the Hood of Google Analytics: Architectural Evolution, AI Decisioning, and the Technical Roadmap
09.25 - 10.10

	UvA 2-3-4	UvA 1	Stellenbosch
16.00	A hackers perspective on data 16.10 16.55
16.15
16.30
16.45

UvA 2-3-4

A hackers perspective on data
16.10 - 16.55

	UvA 2-3-4	UvA 1	Stellenbosch
15.15		Statistically insignificant, financially enormous: How we stopped guessing about Germany 15.25 16.00
15.30
15.45

UvA 1

Statistically insignificant, financially enormous: How we stopped guessing about Germany
15.25 - 16.00

	UvA 2-3-4	UvA 1	Stellenbosch
14.15			Cookie banner clinic: Would your cookie banner pass regulatory scrutiny? 14.25 15.15
14.30
14.45
15.00

Stellenbosch

Cookie banner clinic: Would your cookie banner pass regulatory scrutiny?
14.25 - 15.15

	UvA 2-3-4	UvA 1	Stellenbosch
14.15	Conversational analytics AI-chatbot 14.25 15.00
14.30
14.45

UvA 2-3-4

Conversational analytics AI-chatbot
14.25 - 15.00

	UvA 2-3-4	UvA 1	Stellenbosch
14.15		Sowing & Harvesting: The Journey to a Data-Driven Culture 14.25 15.00
14.30
14.45

UvA 1

Sowing & Harvesting: The Journey to a Data-Driven Culture
14.25 - 15.00

	UvA 2-3-4	UvA 1	Stellenbosch
13.30	What 1,000 AI Analysts Taught Me About Trusting Just One 13.40 14.15
13.45
14.00

UvA 2-3-4

What 1,000 AI Analysts Taught Me About Trusting Just One
13.40 - 14.15

	UvA 2-3-4	UvA 1	Stellenbosch
12.00	“User-centric approach to data & analytics” 12.00 12.45
12.15
12.30

UvA 2-3-4

“User-centric approach to data & analytics”
12.00 - 12.45

	UvA 2-3-4	UvA 1	Stellenbosch
11.15			The Great Analytics & CRO Debate 11.15 11.50
11.30
11.45

Stellenbosch

The Great Analytics & CRO Debate
11.15 - 11.50

	UvA 2-3-4	UvA 1	Stellenbosch
11.15	More Than the Twelfth Man: Who Is the PSV Fan? 11.15 11.50
11.30
11.45

UvA 2-3-4

More Than the Twelfth Man: Who Is the PSV Fan?
11.15 - 11.50

	UvA 2-3-4	UvA 1	Stellenbosch
10.15			Workshop: From prompts to dependable workflows: building AI Skills for measurement work 10.20 11.05
10.30
10.45
11.00

Stellenbosch

Workshop: From prompts to dependable workflows: building AI Skills for measurement work
10.20 - 11.05

	UvA 2-3-4	UvA 1	Stellenbosch
10.15	Beyond the Channel. How Praxis is Turning the Customer Journey into a Predictive Data Strategy 10.20 10.55
10.30
10.45

UvA 2-3-4

Beyond the Channel. How Praxis is Turning the Customer Journey into a Predictive Data Strategy
10.20 - 10.55

	UvA 2-3-4	UvA 1	Stellenbosch
10.15		From Cookies to Compliance: Preparing for What’s Next 10.20 10.55
10.30
10.45

UvA 1

From Cookies to Compliance: Preparing for What’s Next
10.20 - 10.55

	UvA 2-3-4	UvA 1	Stellenbosch
09.15	Opening by moderator 09.15 09.25

UvA 2-3-4

Opening by moderator
09.15 - 09.25

No events hours available!

	UvA 2-3-4	UvA 1	Stellenbosch
08.30	Doors open 08.30 09.15	Doors open 08.30 09.15	Doors open 08.30 09.15
08.45
09.00

UvA 2-3-4

Doors open
08.30 - 09.15

UvA 1

Doors open
08.30 - 09.15

Stellenbosch

Doors open
08.30 - 09.15

	UvA 2-3-4	UvA 1	Stellenbosch
16.45	Closing by moderator 16.55 17.00

UvA 2-3-4

Closing by moderator
16.55 - 17.00

	UvA 2-3-4	UvA 1	Stellenbosch
17.00	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30	Drinks & Bites 17.00 18.30
17.15
17.30
17.45
18.00
18.15

UvA 2-3-4

Drinks & Bites
17.00 - 18.30

UvA 1

Drinks & Bites
17.00 - 18.30

Stellenbosch

Drinks & Bites
17.00 - 18.30

	UvA 2-3-4	UvA 1	Stellenbosch
10.45	Break 10.55 11.10	Break 10.55 11.10
11.00	Break 10.55 11.10	Break 10.55 11.10

UvA 2-3-4

Break
10.55 - 11.10

UvA 1

Break
10.55 - 11.10

	UvA 2-3-4	UvA 1	Stellenbosch
15.00	Break 15.00 15.20	Break 15.00 15.20
15.15	Break 15.00 15.20	Break 15.00 15.20

UvA 2-3-4

Break
15.00 - 15.20

UvA 1

Break
15.00 - 15.20

	UvA 2-3-4	UvA 1	Stellenbosch
12.45	Lunch 12.45 13.35	Lunch 12.45 13.35	Lunch 12.45 13.35
13.00
13.15
13.30

UvA 2-3-4

Lunch
12.45 - 13.35

UvA 1

Lunch
12.45 - 13.35

Stellenbosch

Lunch
12.45 - 13.35

No events available!