13 October 2022

Digital Analytics Summit

We look back on a very successful first edition of the DDMA Digital Analytics Summit. On October 13, more than 200 visitors came together to live, talk and breath digital analytics. Check out the recap page to get an impression of the day.

Recap 2022

About the Summit

Why you can't miss this event

The Summit is the largest digital analytics event in the Netherlands. In one day, you can bring yourself up to speed on the latest international and national developments and trends in digital analytics and learn from the world’s best specialists. Get your tickets now!

Which topics will be discussed?

Top-notch (inter)national speakers from all corners of the field will share their knowledge and experience. For example:

  • Technical topics such as GA4, BigQuery and serverside measurement
  • Privacy considerations that are becoming increasingly important in today’s climate with stringent legislation and critical consumers
  • Inspiration in the area of organisation and culture. For example, how do you structure a data team?

Who should definitely attend?

Attendance at the DDMA Digital Analytics Summit is practically a no-brainer for the following profiles:

  • Digital analysts
  • Web analysts
  • Data specialists
  • Online marketers
  • E-commerce specialists and managers
  • CRO specialists and managers
  • Digital data managers
  • Managers of data and optimisation teams
  • Product owners

News

The Shift in Online Data Collection

The Shift in Online Data Collection

Our view on data and its governance has shifted over the recent years, and it is different from what we were used to, with privacy being the main driver of this shift. The time of placing cookies and saving (personal) data without clear communication and conse…

Server-side tag management at HelloFresh as crucial factor to ensure privacy and compliance

Server-side tag management at HelloFresh as crucial factor to ensure privacy and compliance

HelloFresh recently made the switch to server-side tagging. It has allowed the meal delivery company to have much more control over tracking on their platform that operates in more than 17 countries, according to Alejandro Zielinsky, Global Digital Tracking/Me…

Facilitating Data-Driven Decision Making at Adyen | With Melody Barlage

Facilitating Data-Driven Decision Making at Adyen | With Melody Barlage

As a payment processing company, Adyen has been working with a lot of sensitive data since its origin. Accordingly, Adyen has treated data very carefully in a secure way, Melody Barlage, Product Manager of Business Intelligence at Adyen, explains. The same goe…

News archive

Speakers

Steen Rasmussen

Steen Rasmussen

Director of Analysis, Data & LearningIIH Nordic
Melody Barlage

Melody Barlage

Product Manager Business IntelligenceAdyen
Simo Ahava

Simo Ahava

Co-founderSimmer
Emma Gordon

Emma Gordon

Digital Data, Technical & Analytics Expert
Martijn Scheybeler

Martijn Scheybeler

VP MarketingRVshare
Romar van der Leij

Romar van der Leij

Legal CounselDDMA
Alejandro Zielinsky

Alejandro Zielinsky

Global Digital Tracking/Measurement LeadHellofresh
Khrystyna Grynko

Khrystyna Grynko

Customer Engineer, Data Analytics specialistGoogle
Thijs Brugman

Thijs Brugman

Director of Business Intelligence & Data AnalyticscitizenM Hotels
Bart Eijk

Bart Eijk

Software Engineerbol.com
Leon Wilbrink

Leon Wilbrink

Data Analystbol.com
Emilie Nenquin

Emilie Nenquin

Head of Data & IntelligenceVRT
Alex Lebedev

Alex Lebedev

Software EngineerHotjar
Krista Seiden

Krista Seiden

KS DigitalFounder & Principal Consultant
Steen Rasmussen

Steen Rasmussen

Director of Analysis, Data & Learning IIH Nordic
Melody Barlage

Melody Barlage

Product Manager Business Intelligence Adyen
Simo Ahava

Simo Ahava

Co-founder Simmer

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. H…

Emma Gordon

Emma Gordon

Digital Data, Technical & Analytics Expert
Martijn Scheybeler

Martijn Scheybeler

VP Marketing RVshare
Romar van der Leij

Romar van der Leij

Legal Counsel DDMA
Alejandro Zielinsky

Alejandro Zielinsky

Global Digital Tracking/Measurement Lead Hellofresh
Khrystyna Grynko

Khrystyna Grynko

Customer Engineer, Data Analytics specialist Google
Thijs Brugman

Thijs Brugman

Director of Business Intelligence & Data Analytics citizenM Hotels
Bart Eijk

Bart Eijk

Software Engineer bol.com
Leon Wilbrink

Leon Wilbrink

Data Analyst bol.com
Emilie Nenquin

Emilie Nenquin

Head of Data & Intelligence VRT

Emilie Nenquin started working for VRT in 2017 as Head of Data & Intelligence. She built up a high-performance team of data and personalization experts. Under her leadership, …

Alex Lebedev

Alex Lebedev

Software Engineer Hotjar
Krista Seiden

Krista Seiden

KS Digital Founder & Principal Consultant

Krista Seiden is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most …

Steen Rasmussen

Steen Rasmussen

Director of Analysis, Data & Learning IIH Nordic
Melody Barlage

Melody Barlage

Product Manager Business Intelligence Adyen
Simo Ahava

Simo Ahava

Co-founder Simmer
Emma Gordon

Emma Gordon

Digital Data, Technical & Analytics Expert
Martijn Scheybeler

Martijn Scheybeler

VP Marketing RVshare
Romar van der Leij

Romar van der Leij

Legal Counsel DDMA
Alejandro Zielinsky

Alejandro Zielinsky

Global Digital Tracking/Measurement Lead Hellofresh
Khrystyna Grynko

Khrystyna Grynko

Customer Engineer, Data Analytics specialist Google
Thijs Brugman

Thijs Brugman

Director of Business Intelligence & Data Analytics citizenM Hotels
Bart Eijk

Bart Eijk

Software Engineer bol.com
Leon Wilbrink

Leon Wilbrink

Data Analyst bol.com
Emilie Nenquin

Emilie Nenquin

Head of Data & Intelligence VRT
Alex Lebedev

Alex Lebedev

Software Engineer Hotjar
Krista Seiden

Krista Seiden

KS Digital Founder & Principal Consultant