Digital Analytics Summit

On 1 October 2026 the fifth edition of the Digital Analytics Summit takes place at Hotel Casa Amsterdam. In just one day, you’ll get up to speed on the latest national and international developments in digital analytics, learn from leading specialists in the field, and discover how data, AI, privacy and experimentation are shaping the future of digital decision-making.

Get a taste of what’s to come.

Recap 2025

About the Summit

Why you can't miss this event

The Summit is the largest digital analytics event in the Netherlands. In one day, you can bring yourself up to speed on the latest international and national developments and trends in digital analytics and learn from the world’s best specialists.

Which topics will be discussed?

Top-notch (inter)national speakers from all corners of the field will share their knowledge and experience. For example:

Technical topics such as GA4, BigQuery and serverside measurement
Privacy considerations that are becoming increasingly important in today’s climate with stringent legislation and critical consumers
Inspiration in the area of organisation and culture. For example, how do you structure a data team?

Who should definitely attend?

Attendance at the DDMA Digital Analytics Summit is practically a no-brainer for the following profiles:

Digital analysts
Web analysts
Data specialists
Online marketers
E-commerce specialists and managers
CRO specialists and managers
Digital data managers
Managers of data and optimisation teams
Product owners

News

From Decoration to Direction: Why Analytics Only Matters When It Drives Action

We often talk about data as a source of truth, a strategic asset, or the new oil. But according to Rasmussen, that narrative misses the point. “The biggest myth in analytics is that more data equals more success. It doesn’t,” they say. “Success only comes when…

7 October 2025 Read more

Data with Purpose: Why First-Party Data Is Crucial for NGOs

In a data-driven world, NGOs face a different reality than commercial organisations. Instead of selling products or services, they build communities, foster trust, and strive for long-term social impact. But how do data, privacy, and digital innovation play a …

3 October 2025 Read more

How do you talk numbers? Why Most Reporting Meetings Fail

Tim Ceuppens at the Digital Analytics Summit 2025
Every analyst has been in one: a reporting meeting that runs on numbers but goes nowhere.

For Tim Ceuppens, that’s not just a waste of time — it’s a missed opportunity to drive real impact.

“Most reporti…

26 September 2... Read more

News archive