Digital Analytics Summit
What an incredible time we had on October 1st, 2026 at the 5th edition of the DDMA Digital Analytics Summit in Hotel Casa Amsterdam!🎉 A huge shoutout to everyone who attended and contributed to the event’s success.
Missed it or want to relive the highlights? We’ve put together a special recap page with all the event photos. Check it out and stay inspired.
News
Outgrowing Google Analytics: what happens when your questions change faster than your platform
For many organisations, Google Analytics is still the right tool. But once teams start asking product questions instead of marketing questions, the fit can quietly disappear. We saw this first-hand at Liantis, a Belgian HR services provider. Here’s what made t…
Your consent banner works. The signal behind it might not
Sometime in the past year, a number of advertisers watched their Google Ads conversions drop sharply. Campaigns were still running, clicks were arriving, budgets had not changed, yet the conversions stopped being recorded. Teams would often spend a day or two …
The consent debate is a distraction from the real measurement problem
The measurement conversation in our industry is currently dominated by regulation. Since the European Commission published its Digital Omnibus proposal in November 2025, I have seen countless posts and panels about what happens when cookie rules move from the …
Speakers in 2026
Ibrahim Elawadi
Director, Marketing Analytics PhilipsMy Diep Ko-Vuong
Senior Inspector Autoriteit Persoonsgegevens (Dutch Data Protection Authority )Ilja van Gog
Senior Inspector Autoriteit Persoonsgegevens (Dutch Data Protection Authority)Bart Brackel
Lead Digital Analytics Sunweb Group DDMA Digital Analytics CommitteeStan Dorgelo
Moderator Stellenbosch Data & AI Lead HumentionJohn-Paul de Rooij
Digital Analytics & CXO Specialist VattenfallEmma van Dalen
Sr. CRO Marketeer Postcode Loterij DDMA Experimentation & Optimisation CommitteeWing Yee Tang
Lead CRO Strategy & Operations DPG DDMA Experimentation & Optimisation CommitteeToin Pijnenburg
Teammanager IT Woonstichting 'thuis'Margot van Pelt
Senior Data & Innovations Manager OdidoLuciana Tanus de Oliveira Teixeira
Expert Product Analyst bolMartijn Nagelhout
Product Owner Data & Activatie UnivéYigit Yazgı
Global Manager, Marketing Science & Measurement Just Eat Takeaway.comIbrahim Elawadi
Director, Marketing Analytics PhilipsMy Diep Ko-Vuong
Senior Inspector Autoriteit Persoonsgegevens (Dutch Data Protection Authority )Ilja van Gog
Senior Inspector Autoriteit Persoonsgegevens (Dutch Data Protection Authority)Bart Brackel
Lead Digital Analytics Sunweb Group DDMA Digital Analytics CommitteeStan Dorgelo
Moderator Stellenbosch Data & AI Lead HumentionJohn-Paul de Rooij
Digital Analytics & CXO Specialist VattenfallEmma van Dalen
Sr. CRO Marketeer Postcode Loterij DDMA Experimentation & Optimisation CommitteeWing Yee Tang
Lead CRO Strategy & Operations DPG DDMA Experimentation & Optimisation CommitteeToin Pijnenburg
Teammanager IT Woonstichting 'thuis'Margot van Pelt
Senior Data & Innovations Manager OdidoLuciana Tanus de Oliveira Teixeira
Expert Product Analyst bolMartijn Nagelhout
Product Owner Data & Activatie UnivéYigit Yazgı
Global Manager, Marketing Science & Measurement Just Eat Takeaway.comIbrahim Elawadi
Director, Marketing Analytics PhilipsMy Diep Ko-Vuong
Senior Inspector Autoriteit Persoonsgegevens (Dutch Data Protection Authority )Ilja van Gog
Senior Inspector Autoriteit Persoonsgegevens (Dutch Data Protection Authority)Bart Brackel
Lead Digital Analytics Sunweb Group DDMA Digital Analytics CommitteeStan Dorgelo
Moderator Stellenbosch Data & AI Lead HumentionJohn-Paul de Rooij
Digital Analytics & CXO Specialist VattenfallEmma van Dalen
Sr. CRO Marketeer Postcode Loterij DDMA Experimentation & Optimisation CommitteeWing Yee Tang
Lead CRO Strategy & Operations DPG DDMA Experimentation & Optimisation CommitteeToin Pijnenburg
Teammanager IT Woonstichting 'thuis'Margot van Pelt
Senior Data & Innovations Manager OdidoLuciana Tanus de Oliveira Teixeira
Expert Product Analyst bolMartijn Nagelhout
Product Owner Data & Activatie UnivéYigit Yazgı
Global Manager, Marketing Science & Measurement Just Eat Takeaway.comAbout the Summit
Why you can't miss this event
The Summit is the largest digital analytics event in the Netherlands with 200 visitors from data and web experts, optimisation teams to product owners. In one day, you can bring yourself up to speed on the latest international and national developments and trends in digital analytics and learn from the world’s best specialists.
Which topics will be discussed?
Top-notch (inter)national speakers from all corners of the field will share their knowledge and experience. For example:
- Technical topics such as GA4, BigQuery and serverside measurement
- Privacy considerations that are becoming increasingly important in today’s climate with stringent legislation and critical consumers
- Inspiration in the area of organisation and culture. For example, how do you structure a data team?
Who should definitely attend?
Attendance at the DDMA Digital Analytics Summit is practically a no-brainer for the following profiles:
- Digital analysts
- Web analysts
- Data specialists
- Online marketers
- E-commerce specialists and managers
- CRO specialists and managers
- Digital data managers
- Managers of data and optimisation teams
- Product owners
Sponsors 2026
Are you interested in becoming a sponsor of the DDMA Digital Analytics Summit? Please contact us at sponsoring@ddma.nl.