13 October 2022
Digital Analytics Summit
We look back on a very successful first edition of the DDMA Digital Analytics Summit. On October 13, more than 200 visitors came together to live, talk and breath digital analytics. Check out the recap page to get an impression of the day.
About the Summit
Why you can't miss this event
The Summit is the largest digital analytics event in the Netherlands. In one day, you can bring yourself up to speed on the latest international and national developments and trends in digital analytics and learn from the world’s best specialists. Get your tickets now!
Which topics will be discussed?
Top-notch (inter)national speakers from all corners of the field will share their knowledge and experience. For example:
- Technical topics such as GA4, BigQuery and serverside measurement
- Privacy considerations that are becoming increasingly important in today’s climate with stringent legislation and critical consumers
- Inspiration in the area of organisation and culture. For example, how do you structure a data team?
Who should definitely attend?
Attendance at the DDMA Digital Analytics Summit is practically a no-brainer for the following profiles:
- Digital analysts
- Web analysts
- Data specialists
- Online marketers
- E-commerce specialists and managers
- CRO specialists and managers
- Digital data managers
- Managers of data and optimisation teams
- Product owners
The Shift in Online Data Collection
Our view on data and its governance has shifted over the recent years, and it is different from what we were used to, with privacy being the main driver of this shift. The time of placing cookies and saving (personal) data without clear communication and conse…
Server-side tag management at HelloFresh as crucial factor to ensure privacy and compliance
HelloFresh recently made the switch to server-side tagging. It has allowed the meal delivery company to have much more control over tracking on their platform that operates in more than 17 countries, according to Alejandro Zielinsky, Global Digital Tracking/Me…
Facilitating Data-Driven Decision Making at Adyen | With Melody Barlage
As a payment processing company, Adyen has been working with a lot of sensitive data since its origin. Accordingly, Adyen has treated data very carefully in a secure way, Melody Barlage, Product Manager of Business Intelligence at Adyen, explains. The same goe…
Simo AhavaCo-founder Simmer
Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. H…
Emilie NenquinHead of Data & Intelligence VRT
Emilie Nenquin started working for VRT in 2017 as Head of Data & Intelligence. She built up a high-performance team of data and personalization experts. Under her leadership, …
Krista SeidenKS Digital Founder & Principal Consultant
Krista Seiden is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most …