Digital Analytics Summit
On 1 October 2026 the fifth edition of the Digital Analytics Summit takes place at Hotel Casa Amsterdam. In just one day, you’ll get up to speed on the latest national and international developments in digital analytics, learn from leading specialists in the field, and discover how data, AI, privacy and experimentation are shaping the future of digital decision-making.
Ticket sales are officially open. Get your tickets now!
Speakers 2026
Ibrahim Elawadi
Director, Marketing Analytics PhilipsMy Diep Ko-Vuong
Senior Inspector Autoriteit Persoonsgegevens (Dutch Data Protection Authority )Ilja van Gog
Senior inspecteur Autoriteit Persoonsgegevens (Dutch Data Protection Authority )Bart Brackel
Lead Digital Analytics Sunweb Group DDMA Digital Analytics CommitteeStan Dorgelo
Data & AI Lead Humention DDMA Digital Analytics CommitteeJohn-Paul de Rooij
Digital Analytics & CXO Specialist VattenfallEmma van Dalen
Sr. CRO Marketeer Postcode Loterij DDMA Experimentation & Optimisation CommitteeWing Yee Tang
Lead CRO Strategy & Operations DPG DDMA Experimentation & Optimisation CommitteeToin Pijnenburg
Teammanager IT Woonstichting 'thuis'Margot van Pelt
Senior Data & Innovations Manager OdidoLuciana Tanus de Oliveira Teixeira
Expert Product Analyst bolIbrahim Elawadi
Director, Marketing Analytics PhilipsMy Diep Ko-Vuong
Senior Inspector Autoriteit Persoonsgegevens (Dutch Data Protection Authority )Ilja van Gog
Senior inspecteur Autoriteit Persoonsgegevens (Dutch Data Protection Authority )Bart Brackel
Lead Digital Analytics Sunweb Group DDMA Digital Analytics CommitteeStan Dorgelo
Data & AI Lead Humention DDMA Digital Analytics CommitteeJohn-Paul de Rooij
Digital Analytics & CXO Specialist VattenfallEmma van Dalen
Sr. CRO Marketeer Postcode Loterij DDMA Experimentation & Optimisation CommitteeWing Yee Tang
Lead CRO Strategy & Operations DPG DDMA Experimentation & Optimisation CommitteeToin Pijnenburg
Teammanager IT Woonstichting 'thuis'Margot van Pelt
Senior Data & Innovations Manager OdidoLuciana Tanus de Oliveira Teixeira
Expert Product Analyst bolIbrahim Elawadi
Director, Marketing Analytics PhilipsMy Diep Ko-Vuong
Senior Inspector Autoriteit Persoonsgegevens (Dutch Data Protection Authority )Ilja van Gog
Senior inspecteur Autoriteit Persoonsgegevens (Dutch Data Protection Authority )Bart Brackel
Lead Digital Analytics Sunweb Group DDMA Digital Analytics CommitteeStan Dorgelo
Data & AI Lead Humention DDMA Digital Analytics CommitteeJohn-Paul de Rooij
Digital Analytics & CXO Specialist VattenfallEmma van Dalen
Sr. CRO Marketeer Postcode Loterij DDMA Experimentation & Optimisation CommitteeWing Yee Tang
Lead CRO Strategy & Operations DPG DDMA Experimentation & Optimisation CommitteeToin Pijnenburg
Teammanager IT Woonstichting 'thuis'Margot van Pelt
Senior Data & Innovations Manager OdidoLuciana Tanus de Oliveira Teixeira
Expert Product Analyst bolAbout the Summit
Why you can't miss this event
The Summit is the largest digital analytics event in the Netherlands with 200 visitors from data and web experts, optimisation teams to product owners. In one day, you can bring yourself up to speed on the latest international and national developments and trends in digital analytics and learn from the world’s best specialists.
Which topics will be discussed?
Top-notch (inter)national speakers from all corners of the field will share their knowledge and experience. For example:
- Technical topics such as GA4, BigQuery and serverside measurement
- Privacy considerations that are becoming increasingly important in today’s climate with stringent legislation and critical consumers
- Inspiration in the area of organisation and culture. For example, how do you structure a data team?
Who should definitely attend?
Attendance at the DDMA Digital Analytics Summit is practically a no-brainer for the following profiles:
- Digital analysts
- Web analysts
- Data specialists
- Online marketers
- E-commerce specialists and managers
- CRO specialists and managers
- Digital data managers
- Managers of data and optimisation teams
- Product owners
News
Simo Ahava announced for Digital Analytics Summit 2026 as ticket sales open
Ticket sales for the Digital Analytics Summit 2026 have officially started. The event will take place on Thursday, October 1 at Hotel Casa Amsterdam, and introduces a refreshed format with interactive workshops alongside the main program.
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Data with Purpose: Why First-Party Data Is Crucial for NGOs
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Sponsors
Are you interested in becoming a sponsor of the DDMA Digital Analytics Summit? Please contact us at sponsoring@ddma.nl.