Digital Analytics Summit

The date is set! Join us at the Digital Analytics Summit 2025 on October 9th, 2025, in B. Amsterdam. Ticket sales are officially open.

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About the Summit

Why you can't miss this event

The Summit is the largest digital analytics event in the Netherlands. In one day, you can bring yourself up to speed on the latest international and national developments and trends in digital analytics and learn from the world’s best specialists. Get your tickets now!

Tickets

Which topics will be discussed?

Top-notch (inter)national speakers from all corners of the field will share their knowledge and experience. For example:

  • Technical topics such as GA4, BigQuery and serverside measurement
  • Privacy considerations that are becoming increasingly important in today’s climate with stringent legislation and critical consumers
  • Inspiration in the area of organisation and culture. For example, how do you structure a data team?

Who should definitely attend?

Attendance at the DDMA Digital Analytics Summit is practically a no-brainer for the following profiles:

  • Digital analysts
  • Web analysts
  • Data specialists
  • Online marketers
  • E-commerce specialists and managers
  • CRO specialists and managers
  • Digital data managers
  • Managers of data and optimisation teams
  • Product owners

News

From Talk to Action: How MCP Servers Make AI Actually Useful

From Talk to Action: How MCP Servers Make AI Actually Useful

AI may be everywhere, but in digital analytics, it often feels more like a novelty than a working tool. For Gunnar Griese, that’s not a failure of the models themselves, it’s a failure of integration. 

“LLMs are great at talking,” he says, “but they’re isol…

22 September 2... Read more
Challenging the Feasibility of Digital Agency; A Bygone Era of Online Privacy or Stepping Stone to a New Understanding?

Challenging the Feasibility of Digital Agency; A Bygone Era of Online Privacy or Stepping Stone to a New Understanding?

Artificial Intelligence, or more commonly known as AI, we can all admit that it would be virtually impossible not to have heard these two words, or letters, used in conjunction before at some point in our lives. A concept explored in many forms of fiction, but…

15 September 2... Read more
Turning data into action: why dashboards aren’t enough

Turning data into action: why dashboards aren’t enough

Organizations today pour huge investments into data. They build data warehouses and BI dashboards, calculate customer lifetime value (CLV), even develop MROI (Marketing ROI) models. Yet strangely, many never translate those insights into real change. It’s as i…

8 September 20... Read more
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