Digital Analytics Summit

What an incredible time we had on October 9th, 2025 at the 4th edition of the DDMA Digital Analytics Summit in B. Amsterdam! 🎉 A huge shoutout to everyone who attended and contributed to the event’s success.

Missed it or want to relive the highlights? We’ve put together a special recap page with all the event photos and the released slide decks. Check it out and stay inspired

Recap 2025

About the Summit

Why you can't miss this event

The Summit is the largest digital analytics event in the Netherlands. In one day, you can bring yourself up to speed on the latest international and national developments and trends in digital analytics and learn from the world’s best specialists.

Which topics will be discussed?

Top-notch (inter)national speakers from all corners of the field will share their knowledge and experience. For example:

  • Technical topics such as GA4, BigQuery and serverside measurement
  • Privacy considerations that are becoming increasingly important in today’s climate with stringent legislation and critical consumers
  • Inspiration in the area of organisation and culture. For example, how do you structure a data team?

Who should definitely attend?

Attendance at the DDMA Digital Analytics Summit is practically a no-brainer for the following profiles:

  • Digital analysts
  • Web analysts
  • Data specialists
  • Online marketers
  • E-commerce specialists and managers
  • CRO specialists and managers
  • Digital data managers
  • Managers of data and optimisation teams
  • Product owners

News

From Decoration to Direction: Why Analytics Only Matters When It Drives Action

From Decoration to Direction: Why Analytics Only Matters When It Drives Action

We often talk about data as a source of truth, a strategic asset, or the new oil. But according to Rasmussen, that narrative misses the point. “The biggest myth in analytics is that more data equals more success. It doesn’t,” they say. “Success only comes when…

7 October 2025 Read more
Data with Purpose: Why First-Party Data Is Crucial for NGOs

Data with Purpose: Why First-Party Data Is Crucial for NGOs

In a data-driven world, NGOs face a different reality than commercial organisations. Instead of selling products or services, they build communities, foster trust, and strive for long-term social impact. But how do data, privacy, and digital innovation play a …

3 October 2025 Read more
How do you talk numbers? Why Most Reporting Meetings Fail

How do you talk numbers? Why Most Reporting Meetings Fail

Tim Ceuppens at the Digital Analytics Summit 2025
Every analyst has been in one: a reporting meeting that runs on numbers but goes nowhere.

For Tim Ceuppens, that’s not just a waste of time — it’s a missed opportunity to drive real impact.

“Most reporti…

26 September 2... Read more
News archive