Michel helps organizations to optimize their online sales, marketing and service activities by generating (insights from) website usage and marketing performance data. He is passionate about technical web analytics and online data engineering, which focusses on collecting reliable and compliant user behavior data from websites and apps. Besides that, Michel is experienced with business enablement, ensuring that business users and data science teams can work with, and actually use, the collected data and tools.

Tim Wilson has been working with digital data full-time since 2001 in a variety of roles, both in-house and as an external consultant: from managing a digital analytics platform migration and developing analytics processes as the head of the business intelligence department at a US$500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. He co-founded the bi-weekly Analytics Power Hour podcast (analyticshour.io) in 2015 and has continued as a co-host ever since. Tim is physically based in Columbus, Ohio, in the U.S., while his heart and soul maintain joint custody with Austin, Texas.

As a Director Web Analytics within the Digital Customer Interaction Department at DHL, Till is responsible for helping stakeholders to make better decisions by using digital data. From conceptualising web analytics to training stakeholders and advanced analysis, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of dhl.com and other DHL touchpoints, analytics implementations, A/B testing and reporting. With over 15 years of experience in IT environment and digital marketing space, Till has developed an intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue chip companies as an UX designer and digital analyst.

Mehdi is an independent consultant in digital analytics for more than 13 years in Lyon (France). He helps advertisers and agencies to design, implement and take advantage of custom analytics solutions.
Before creating his own business activities, he worked 11 years as project manager for a digital agency, an IT services company & an e-commerce advertiser.
He is passionate about data visualization and shares regularly blog posts (how.withlookerstudio.com) of advanced solutions on his favorite tool: Google Looker Studio – ex Data Studio. He is active on LinkedIn, Twitter and #measure Slack to discuss and share about data & analytics.