GA(4) IYKYK – Why GA is Both Brilliant and Broken: The Truth, the Triumphs, and the Turbulence Behind Google Analytics’ Biggest Evolution. Posted on 20 August 2025 at 5:49 pm.Written by marco
How to make First Party Data work for NGO’s – case Longfonds Posted on 18 June 2025 at 9:25 am.Written by marco
A Data Transformation Journey: Jumbo’s evolution into a Retail Media Publisher Posted on 18 June 2025 at 9:21 am.Written by marco
10 lessons learned after implementing an enterprise-level server-side tracking setup Posted on 30 September 2024 at 7:43 am.Written by marco
Conquering GA4 setup in BigQuery – Cut query costs up to 25x and boost data quality Posted on 5 September 2024 at 4:22 pm.Written by Bob