Stop losing part of your data: How an owned first-party event pipeline gives you full data ownership in a regulated world.

Vera van Vliet

Let’s be honest with ourselves: when you look at your GA4 marketing performance dashboards right now, do you fully trust the numbers? As marketers and business owners, we are making budget decisions based on algorithms we don’t control, hidden inside a black box owned by someone else. The problem isn’t the data itself, it’s that we have outsourced our truth to Google’s algorithms.

Today we look at how to stop guessing. The answer isn’t another first party tag inside a tag manager, it’s removing the tracking tool altogether. iChoosr built its own event pipeline, running entirely inside its own cloud environment, with nothing standing between the event and the data. Because the data never leaves its infrastructure, you can get full ownership of the data itself, and with that, full control over governance and privacy.

Vera van Vliet

Initiatives MarketeriChoosr

Every marketing strategy starts with a question: Why do people do what they do? Vera van Vliet began her career answering exactly that, earning a Master’s in Economic and Consumer Psychology from Leiden University. But understanding the theory was just the starting point.

To see how consumer behavior plays out in the real world, Vera headed to the front lines of the global startup scene, working across New York and Amsterdam. She helped scale marketing in early-stage ventures and an incubator.

Today, she has traded theory for hard data. At iChoosr, Vera bridges the gap between human behavior and technical execution. Instead of guessing what works, she uses first party pixel data in the Google Cloud Platform (GCP) and Looker Studio to build the data pipelines and dashboards that drive actual decisions.