DDMA is hosting the second edition of the Digital Analytics Summit on October 12, 2023, at Pakhuis de Zwijger in Amsterdam. This premier event in the field of digital analytics in the Netherlands brings together top speakers, both national and international, who will provide valuable insights into the latest developments in technology, privacy, organization, and culture. Early-bird tickets offering nearly 20% discount are now available for purchase at digitalanalyticssummit.nl.
The Digital Analytics Summit will feature distinguished speakers who will address three key themes. Firstly, the technical aspect, covering topics such as GA4, BigQuery, and server-side measurement. Secondly, there will be discussions on privacy-related subjects, which are increasingly important in the current legal landscape and growing consumer awareness. Lastly, the speakers will offer inspiration on organizational and cultural aspects, including insights on how to assemble an effective data team.
The organizing team is diligently curating an impressive lineup of speakers. We are pleased to announce the participation of renowned professionals such as Derek Ooi (LeasePlan Digital), Mehdi Oudjida (WISSI Analytics), and Till Buettner (DHL) on October 12. Stay tuned for more exciting speaker announcements coming soon.
About the DDMA Digital Analytics Summit
The Digital Analytics Summit is an initiative by DDMA and the DDMA Digital Analytics Committee. This committee recognizes digital analytics as a fundamental discipline for gaining insights and optimizing various digital channels and platforms, including websites and apps. Through the summit, the committee aims to educate specialists in data, analytics, and digital marketing, equipping them with knowledge on effective data collection, processing, analysis, and reporting, as well as the tools, techniques, and regulations involved.
DDMA is the largest trade association for data-driven marketing, sales, and service. We are a network of advertisers, non-profit organizations, publishers, agencies, and technology providers who harness data in an innovative and responsible manner to engage with consumers. Our mission is to provide knowledge and guidance to our members, enabling them to work in a data-driven and customer-centric manner, develop robust data strategies, and navigate legal changes. Additionally, we advocate for our members’ interests in both national and international contexts, while driving industry professionalism through self-regulation. For more information, please visit ddma.nl.