DDMA is organising a brand new conference on 13 October 2022 in B. Amsterdam: the Digital Analytics Summit. This is THE knowledge and network event in the field of digital analytics in the Netherlands where (inter)national top speakers inform you about the latest developments in technology, privacy, organisation and culture. Tickets are on sale as of today with a 20% early bird discount at: digitalanalyticssummit.nl/tickets
The first speakers are already known. Melody Barlage (Adyen), Steen Rasmussen (IIH Nordic), Simo Ahava (8-bit-sheep) and Emma Gordon will be taking the stage on 13 October. More speaker announcements will follow soon.
The Digital Analytics Summit is an initiative of DDMA’s newest committee: the DDMA Committee Digital Analytics. The Committee views digital analytics as the field that forms the base for gathering insights and achieving optimisation of various digital channels and platforms, such as websites and apps. With the Summit, the Committee wants to educate specialists in the field of data, analytics and digital marketing with knowledge about the optimal collection, processing, analysis and reporting of data, as well as the tools, techniques and regulations involved.
The Committee currently consists of: Frans Appels (Netprofiler), Martijn van Warmoeskerken (Dienst Publiek en Communicatie), Marloes Been (T-Mobile), Twan Lammers (ABN AMRO Bank) and Martijn van Vreeden (Freelance Digital Analyst).
Diana Janssen, director DDMA: “Data from digital analytics is crucial for your online marketing strategy and optimisation processes. As the industry association for data & marketing, we realise this all too well. Moreover, it is a field in which a lot is happening right now, due to technological and legal changes. The mission and promise of the new Digital Analytics Committee and the Digital Analytics Summit therefore seamlessly fit with our goal of further professionalizing the data-driven marketing sector and preparing it for the future.”
About DDMA
DDMA is the largest association for data-driven marketing, sales and service. We are a network of advertisers, non-profits, publishers, agencies and tech suppliers that use data in an innovative and responsible way to interact with consumers. With knowledge and advice, we help our members to work in a data-driven and customer-focused way, to develop a vision on data use and to deal with legal changes. We also give our members a voice in The Hague and Brussels and we professionalise the sector by developing self-regulation.