Insights, Intent, Impact. Rethinking Marketing Analytics in 2025

Many companies fail to meet search intent with their content, missing opportunities to turn intent into revenue and conversions. In this talk, Juliana Jackson will explain how brands can use Voice of Customer (VoC) insights and first-party data strategies to bridge this gap. She’ll explore why most marketing content falls short, how experimentation can validate content decisions, and what steps brands can take to align with real user needs, ultimately driving better engagement and conversions.