Breaking the Chains of Data Tradition: Crafting a Fresh Measurement Strategy for Success

With UA (Universal Analytics) now a thing of the past, and brands navigating the landscape of GA4 (Google Analytics 4), it’s the perfect time to reimagine your measurement strategy approach. Whether you migrated to another tool or ventured into GA4, there’s a golden opportunity to refine your data practices and seize the full potential of your insights.

Over the past 3 years, I’ve been deeply immersed in creating measurement strategies for GA4, witnessing a common thread of merely migrating like-for-like and tracking the same old metrics out of habit. It’s time to break free from the chains of data tradition and chart a new path to success.

In this talk, I’ll be your guide on the journey to a revitalised measurement strategy. Together, we’ll explore the critical questions that truly matter, ensuring every piece of data collected aligns with your business objectives and serves a meaningful purpose.

Taking the time to evaluate what you need can unlock untapped opportunities, optimise decision-making, and fuel business growth.

Whether you’re a seasoned data professional or a curious beginner, this talk equips you with the tools and mindset needed to thrive in the dynamic world of analytics.