BigQuery hacks to boost GA4 query efficiency – save costs till 25x – and lift data quality

Querying GA4 data in Google BigQuery is highly powerful, yet managing query efficiency, controlling costs, and ensuring high-quality output can be daunting. In this session, you’ll get a behind-the-scenes look at how HEMA built its GA4 framework in BigQuery. Discover valuable techniques to overcome these challenges and apply them effectively to your own data practices.