Are We Dangerously Obsessed with Data Collection?
Every digital analyst wants to deliver meaningful value to their organization. Why, then, does it often seem like we’re just constantly fighting fires to get the data into good enough shape to do proper analyses, with no time left at the end of the day to actually put the data to work? In this talk, Tim will make the case that, as an industry, we’ve let ourselves get enamored with data collection and management to the detriment of putting enough focus on actually putting that data to meaningful use. And, he will describe a useful framework for the different ways that data can be put to use.