Are We Dangerously Obsessed with Data Collection?
Every digital analyst wants to deliver meaningful value to their organization. Why, then, does it often seem like we’re just constantly fighting fires to get the data into good enough shape to do proper analyses, with no time left at the end of the day to actually put the data to work? In this talk, Tim will make the case that, as an industry, we’ve let ourselves get enamored with data collection and management to the detriment of putting enough focus on actually putting that data to meaningful use. And, he will describe a useful framework for the different ways that data can be put to use.
Tim Wilson has been working with digital data full-time since 2001 in a variety of roles, both in-house and as an external consultant: from managing a digital analytics platform migration and developing analytics processes as the head of the business intelligence department at a US$500 million high tech B2B company; to creating and growing the analytics practices at three different agencies that worked with a range of large consumer brands; to consulting with the analytics teams at Fortune 500 companies on the their strategies, processes, and tactics for effectively putting their digital data to actionable use. He co-founded the bi-weekly Analytics Power Hour podcast (analyticshour.io) in 2015 and has continued as a co-host ever since. Tim is physically based in Columbus, Ohio, in the U.S., while his heart and soul maintain joint custody with Austin, Texas.