A Data Transformation Journey: Jumbo’s evolution into a Retail Media Publisher

Jumbo is on a mission to become more than just a supermarket—it’s turning into a serious (retail) media publisher, and data is at the heart of that shift.

This presentation unveils the strategic roadmap behind this transformation, highlighting how omni-channel data analytics, a robust data tech setup, and deepened vendor partnerships have redefined Jumbo’s role in the retail ecosystem.

Discover how data-driven decision-making, competence growth across teams, and a future-ready infrastructure are enabling Jumbo to unlock new revenue streams and deliver retail media possibilities at scale.