7 Key Metrics to Measure the Value of Analytics
According to Marketing Week’s 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department. But how do you know if your analytics is actually working? How do you measure its value?
Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes.
Ibrahim Elawadi is a Data Advocate, Public Speaker, and Global Director of Digital Analytics at Philips with over two decades of experience in Digital. He has a master’s degree in marketing, bachelor’s in Electronics Engineering, and is currently studying Astronomy. In his free time, he loves taking pictures of the stars.