Frank de Vries is a lawyer at DDMA, the association for marketing and data. At DDMA, he supports members across the board: from telemarketing, email, to digital advertising, – measurement and AI. He has a particular interest in the responsible use of AI and other new technologies. Frank also focuses on public affairs and strengthening cooperation with regulators, ministries and European institutions.

Michel helps organizations to optimize their online sales, marketing and service activities by generating (insights from) website usage and marketing performance data. He is passionate about technical web analytics and online data engineering, which focusses on collecting reliable and compliant user behavior data from websites and apps. Besides that, Michel is experienced with business enablement, ensuring that business users and data science teams can work with, and actually use, the collected data and tools.