DDMA Digital Analytics Summit

Program

Program 2025

the louis. the howard. the kari.
08.30
Doors open
08.30
09.15
Doors open
08.30
09.15
Doors open
08.30
09.15
08.45
09.00
09.15
Opening by moderator
09.15
09.25
The Great Analytics Circus
09.25
10.10
09.30
09.45
10.00
10.15
Digital Data clarity at Odido: Building trust today, preparing for AI tomorrow
10.20
10.55
Break
10.55
11.15
A Data Transformation Journey: Jumbo's evolution into a Retail Media Publisher
10.20
10.55
Break
10.55
11.15
Developing a data-driven tattoo
10.20
10.55
Break
10.55
11.15
10.30
10.45
11.00
11.15
MCP Servers in Digital Analytics
11.15
11.50
Measuring incremental campaign revenue beyond classical A/B testing
11.15
11.50
How Hybrid Human–AI Workflows Are Redefining UX Analytics
11.15
11.50
11.30
11.45
12.00
Stop Arguing GDPR: ePrivacy Already Killed Your Tags
12.00
12.45
12.15
12.30
12.45
Lunch
12.45
13.35
GA(4) IYKYK - Why GA is Both Brilliant and Broken: The Truth, the Triumphs, and the Turbulence Behind Google Analytics’ Biggest Evolution.
13.40
14.15
Lunch
12.45
13.35
Lunch
12.45
13.35
13.00
13.15
13.30
13.45
14.00
14.15
Panel: Data Quality & Governance in Digital Analytics
14.25
15.00
Why We Built Our Own CDP—and Why That Changed Everything
14.25
15.00
14.30
14.45
15.00
Break
15.00
15.20
Moving the Needle, powered by Analytics
15.25
16.00
Break
15.00
15.20
From Google Analytics to Snowplow: Enabling Multiple Data Use Cases with Customer Data Infrastructure
15.25
16.00
Break
15.00
15.20
How to make First Party Data work for NGO’s – case Longfonds
15.25
16.00
15.15
15.30
15.45
16.00
Talk data to me
16.10
16.55
Closing by moderator
16.55
17.00
16.15
16.30
16.45
17.00
Drinks & Bites
17.00
18.30
Drinks & Bites
17.00
18.30
Drinks & Bites
17.00
18.30
17.15
17.30
17.45
18.00
18.15

the louis.

the howard.

the kari.

the louis. the howard. the kari.
11.15
How Hybrid Human–AI Workflows Are Redefining UX Analytics
11.15
11.50
11.30
11.45

the kari.

the louis. the howard. the kari.
15.15
From Google Analytics to Snowplow: Enabling Multiple Data Use Cases with Customer Data Infrastructure
15.25
16.00
15.30
15.45

the howard.

the louis. the howard. the kari.
14.15
Panel: Data Quality & Governance in Digital Analytics
14.25
15.00
14.30
14.45

the louis.

the louis. the howard. the kari.
14.15
Why We Built Our Own CDP—and Why That Changed Everything
14.25
15.00
14.30
14.45

the howard.

the louis. the howard. the kari.
10.15
Developing a data-driven tattoo
10.20
10.55
10.30
10.45

the kari.

the louis. the howard. the kari.
10.15
Digital Data clarity at Odido: Building trust today, preparing for AI tomorrow
10.20
10.55
10.30
10.45

the louis.

the louis. the howard. the kari.
11.15
Measuring incremental campaign revenue beyond classical A/B testing
11.15
11.50
11.30
11.45

the howard.

the louis. the howard. the kari.
15.15
Moving the Needle, powered by Analytics
15.25
16.00
15.30
15.45

the louis.

the louis. the howard. the kari.
09.15
The Great Analytics Circus
09.25
10.10
09.30
09.45
10.00

the louis.

the louis. the howard. the kari.
16.00
Talk data to me
16.10
16.55
16.15
16.30
16.45

the louis.

the louis. the howard. the kari.
13.30
GA(4) IYKYK - Why GA is Both Brilliant and Broken: The Truth, the Triumphs, and the Turbulence Behind Google Analytics’ Biggest Evolution.
13.40
14.15
13.45
14.00

the louis.

the louis. the howard. the kari.
11.15
MCP Servers in Digital Analytics
11.15
11.50
11.30
11.45

the louis.

the louis. the howard. the kari.
15.15
How to make First Party Data work for NGO’s – case Longfonds
15.25
16.00
15.30
15.45

the kari.

the louis. the howard. the kari.
10.15
A Data Transformation Journey: Jumbo's evolution into a Retail Media Publisher
10.20
10.55
10.30
10.45

the howard.

No events hours available!
the louis. the howard. the kari.
12.00
Stop Arguing GDPR: ePrivacy Already Killed Your Tags
12.00
12.45
12.15
12.30

the louis.

the louis. the howard. the kari.
08.30
Doors open
08.30
09.15
Doors open
08.30
09.15
Doors open
08.30
09.15
08.45
09.00

the louis.

the howard.

the kari.

the louis. the howard. the kari.
16.45
Closing by moderator
16.55
17.00

the louis.

the louis. the howard. the kari.
17.00
Drinks & Bites
17.00
18.30
Drinks & Bites
17.00
18.30
Drinks & Bites
17.00
18.30
17.15
17.30
17.45
18.00
18.15

the louis.

the howard.

the kari.

the louis. the howard. the kari.
15.00
Break
15.00
15.20
Break
15.00
15.20
Break
15.00
15.20
15.15

the louis.

the howard.

the kari.

the louis. the howard. the kari.
10.45
Break
10.55
11.15
Break
10.55
11.15
Break
10.55
11.15
11.00

the louis.

the howard.

the kari.

the louis. the howard. the kari.
12.45
Lunch
12.45
13.35
Lunch
12.45
13.35
Lunch
12.45
13.35
13.00
13.15
13.30

the louis.

the howard.

the kari.

the louis. the howard. the kari.
09.15
Opening by moderator
09.15
09.25

the louis.

No events available!