Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems.
Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development.
Simo is a partner and co-founder at 8-bit-sheep, a digital services boutique. He’s also co-founder (together with Mari Ahava) of Simmer, an online learning platform for technical marketers.
Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.
Krista Seiden is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden, or reach out to KS Digital at www.ksdigital.co.
Emilie Nenquin started working for VRT in 2017 as Head of Data & Intelligence. She built up a high-performance team of data and personalization experts. Under her leadership, the team developed a data strategy, a data platform and with that the foundation for a data driven VRT.
Before VRT, Emilie Nenquin worked over 15 year in the financial sector. At ING Belgium she headed different teams with a focus on data exploitation, digital personalization and customer experience. She is convinced data insights are crucial in order to take the right decisions and to deliver an outstanding user experience to the consumers.
