Krista Seiden

Krista Seiden is the Principal Digital Analytics Consultant & Chief Instructor with KS Digital, an analytics consultancy she founded in 2019, helping businesses make the most of their investments in digital marketing and analytics. Previously, Krista was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at and on twitter @kristaseiden, or reach out to KS Digital at

Emilie Nenquin

Emilie Nenquin started working for VRT in 2017 as Head of Data & Intelligence. She built up a high-performance team of data and personalization experts. Under her leadership, the team developed a data strategy, a data platform and with that the foundation for a data driven VRT.

Before VRT, Emilie Nenquin worked over 15 year in the financial sector. At ING Belgium she headed different teams with a focus on data exploitation, digital personalization and customer experience. She is convinced data insights are crucial in order to take the right decisions and to deliver an outstanding user experience to the consumers.