Stop Arguing GDPR: ePrivacy Already Killed Your Tags

Everyone is busy arguing GDPR legal bases, but the real problem is ePrivacy. The 2025 German ruling on Google Tag Manager showed what regulators have been saying for years: if you load tags before consent, you’re already not compliant. In this talk, Siobhan Solberg unpacks why ePrivacy comes first, why “legitimate interest” won’t save you, and how to build consent-first setups that actually work. Expect a clear breakdown of the two-law problem, real-world implementation patterns, and a roadmap for analytics that survives enforcement.