Shifting to first party data and techniques: all the latest legal tips and tricks

Frank de Vries (DDMA)

14:25 - 15:00

As an online marketer or any other data analyst, you can no longer ignore the use of first-party data. From the disappearance of third-party cookies and successive Apple Privacy Updates, to the increasing regulatory pressure from Brussels. As a result of these developments, more and more organizations are emphasizing ‘first party’ techniques, including server side tagging, GA4 (or even self-hosted analytics), CDPs and data clean rooms. During this session Frank will discuss the most important rules when using first party data and techniques.

Frank de Vries (DDMA)

Team Lead Legal | Senior Legal Counsel

Frank de Vries is a lawyer at DDMA, the association for marketing and data. At DDMA, he supports members across the board: from telemarketing, email, to digital advertising, – measurement and AI. He has a particular interest in the responsible use of AI and other new technologies. Frank also focuses on public affairs and strengthening cooperation with regulators, ministries and European institutions.