GA(4) IYKYK – Why GA is Both Brilliant and Broken: The Truth, the Triumphs, and the Turbulence Behind Google Analytics’ Biggest Evolution.

I’ve Used Every GA Version – Here’s My Honest GA4 Assessment.
This is a critical analysis, a troubleshooting guide, and a forward-looking perspective on Google Analytics.
You’ll discover the game-changing strengths that GA4 brings to the table, but we won’t shy away from the cracks—the beloved features left in the legacy dust, the reporting quirks that make seasoned analysts sigh.
This isn’t a comfort blanket for those grieving Universal Analytics, nor a simple roadmap of what’s next. Instead, you’ll get insider insights, candid opinions, and some roadmap whispers that have yet to reach the headlines.
Whether you crave technical details, a critical expose, or a spark of hope for what’s around the corner, this session promises a rollercoaster through GA4’s wild new world—arming you with the necessary truths and tools.