GA4 & AI: Transforming Sunweb’s Digital Analytics

Bart will demonstrate how AI can be utilized with GA4 data within teams present in every e-commerce organization and he will share ready to use prompts for LLM’s.

He will also highlight Sunweb’s new data layer design, a crucial step for leveraging the GA4 data model and AI-powered digital analytics. Finally, he will share Sunweb’s roadmap to his ultimate goal: flawless conversational digital analytics.