From Data to Value: Mastering Predictive Analytics in Recruitment Marketing

Discover the power of predictive analytics to perfectly balance candidate expectations and job demand. This talk will highlight our journey from gathering all relevant insights to taking action, showcasing a model that uses granular data to identify the most effective digital marketing strategies for recruiting the right talent. Learn how we transformed raw data into actionable insights, moving from a state of data overload with no value to a focused, high-value approach and how the model improves recruitment outcomes and how it provides strategic value across marketing, sales, and finance.