Digital Data clarity at Odido: Building trust today, preparing for AI tomorrow

Jeffrey Ploeg & Marlous Been

11:15 - 11:50

At Odido, we want everyone to be able to find, understand, and trust data. That’s why we created a business glossary combined with technical data lineage: one clear language that brings structure, consistency, and points directly to where data is stored. This helps us build reliable data today, while preparing for AI and conversational analytics tomorrow. Discover how we turned data chaos into clarity.

Jeffrey Ploeg

Senior Data Product ManagerOdido

Marlous Been

Senior Digital Data AnalystOdido