Gunnar is a digital analytics engineer and educator specializing in the technical implementation and optimization of data collection systems. With over eight years of experience spanning digital analytics, data science, and e-commerce, he brings a unique combination of technical expertise and business acumen to complex analytics challenges.

His core strength lies in designing and implementing robust data architectures using Google Analytics, Google Tag Manager, and Google Cloud Platform. He helps organizations move beyond fragile client-side tagging setups toward resilient, first-party data infrastructures they can actually trust.

As a lecturer at IHM Business School, Gunnar shares his knowledge with the next generation of analytics professionals, focusing on practical implementation skills in GA and Tag Manager. Drawing from his experience at leading agencies in the Nordics and Germany, he excels at translating complex technical requirements into practical solutions that drive business impact.
Gunnar shares his thoughts regularly at gunnargriese.com.