Anouk Erens started her career at Rabobank as a web analyst and subsequently worked on the agency side for several years. In 2021, she was awarded the ‘Web Analyst of the Year’ award. Since last year, Anouk has ventured out on her own, and she is currently assisting Odido (T-Mobile) with their analytics and conversion optimization program. Anouk says, “As a data analyst, I work on solving data puzzles every day. The more data, the better! With a background in psychology, I combine (online) data with insights from behavioral psychology. I have over 8 years of experience as a data analyst, and I have had the privilege of helping many companies with their data-driven decisions. My strongest skill is translating data into insights. My background as a psychologist is a valuable addition in this regard.”