Ticket sales for the Digital Analytics Summit 2026 have officially started. The event will take place on Thursday, October 1 at Hotel Casa Amsterdam, and introduces a refreshed format with interactive workshops alongside the main program.
The Digital Analytics Summit is the largest digital analytics event in the Netherlands, bringing together professionals to explore the latest developments in data, analytics, CRO and digital marketing in just one day.
New format: adding workshops
New in 2026 is the introduction of hands-on workshop sessions, giving attendees the opportunity to actively work with tools, techniques, and real-world challenges. This addition enhances both the practical value and depth of the event.
First speakers announced
We are proud to announce Simo Ahava as one of the first speakers for the Digital Analytics Summit 2026. Ahava is Co-founder of Simmer and widely regarded as one of the leading global experts in digital analytics, tagging, and measurement. He is known for his deep expertise in Google Analytics, server-side tracking, and data architecture. In addition, John-Paul de Rooij and John Tran (both Vattenfall) have been confirmed, as well as Isa Nieuwstad (Legal Counsel at DDMA). More speakers will be announced soon.
Themes: technology, privacy and organisation
The program will focus on key themes such as:
- Technology – Including GA4, BigQuery, and server-side measurement
- Privacy – Addressing evolving regulations and increasing consumer awareness
- Organization & Culture – Building effective data teams and embedding analytics into decision-making
Ticket sales now open with discounts
Tickets are now available via digitalanalyticssummit.nl. Attendees can benefit from an Early Bird discount until June 1, and DDMA members receive €50 off their ticket.