“User-centric approach to data & analytics”
“Almost all the technological innovation that has taken place in digital analytics over the past years have catered to a vendor-centric worldview. Server-side tagging, in particular, is frequently associated with methodologies that seek to maximize the amount of data collected to vendors, often at the expense of the user whose data is being gathered.
In this worldview, ad blockers are seen as an affront, consent is considered negotiable rather than absolute, and users are treated like pawns in a game where they have no agency at all.
In this talk, Simo begs you to consider a different view. What if we’d allow users to have their say and, controversially, actually listen and appreciate their decisions? What if we allow users to block, restrict, limit, and degrade the signals that we want to collect? It’s possible to work with patchy data; vendors have been modelling against signal degradation for years and years. It’s us that need to catch up.”