The Great Analytics & CRO Debate

How well do digital analysts and CRO specialists really understand each other? A/B testing stands or falls with a solid data foundation, but how strict should we actually be before moving forward?

Join an interactive session hosted by DDMA’s Digital Analytics Committee and Experimentation & Optimisation Committee. We will throw bold statements at the room covering data quality, statistical confidence, and the future of experimentation with AI.

Come ready to take a stand and test your convictions!