Starting over with Digital Analytics within Rabobank

Throughout the entirety of 2022 and into 2023, like many organizations where the Digital Analytics tech stack went south, we at Rabobank were busy with the process to determine what would be a good fit for our Digital Analytics tech stack. Changing such a key ingredient has a tremendous impact on an enterprise such as the Rabobank.
I want to take you along our journey from start to where we stand today and show how we approached every step along the way by leveraging what we already have and rethink what had to be improved.