More Than the Twelfth Man: Who Is the PSV Fan?

When attending a match at Philips Stadium, it’s all about what happens on the pitch. Exciting, attacking football is what draws fans to our club.

But watching great football is only part of the story. What else defines a PSV fan? What products do they buy? Which videos do they watch on PSV Play? How early do they arrive at the stadium on match day? In short, in what ways are our fans connected to the club?

In this presentation, I will take you behind the data that helps us understand our fans and show how PSV uses these insights to tailor its offerings. To create a more personal experience and deliver relevant communication, it is essential that our teams understand who they are engaging with.

We translate the red-and-white passion for PSV into actionable insights and turn those insights into a better experience for everyone who supports the club.