How VRT turns out to become more data-driven?
Media consumption is radically changing. As VRT, the Flemish public broadcaster in Belgium, we focus on digital acceleration. We invest more in mobile media, work more personalized and more on demand. This requires a data driven approach and mindset, not only from the digital teams, but from the entire VRT. This is a challenge, but we are happy to share the first successes and achievements with you, taking into account the context of a public broadcaster.