From traditional analytics to AI-driven insights

AI empowers you to gain new perspectives. Uncovering insights that traditional methods might miss. But are marketing teams already fully tapping into AI’s potential?

In this session, we explore the essential steps KPN uses to approach AI use cases. Highlighting the challenges and opportunities at each stage. Discover how AI can enhance – rather than replace – our roles in analytics. Through prediction models, like classification, you’ll see examples of AI-generated graphs. And how these outputs can lead to smarter, data-backed decisions.

Discover key lessons learned and practical takeaways for your own analytics journey.