From Cookies to Compliance: Preparing for What’s Next

Cookies have long been at the core of digital marketing and analytics, but the landscape continues to evolve. At the same time, increasing regulatory attention and enforcement are reshaping how organizations collect, measure, and activate data. This session explores the broader legal and policy context, highlights key developments such as the Digital Omnibus, and examines what they mean in practice, helping marketing and analytics teams prepare for a future where data-driven decision-making requires continuous adaptation.