From CDP Selection to Measurable Impact at Univé

Selecting a CDP is one thing. Turning it into measurable business value is something else entirely. In this session, Univé shares the full journey: from defining selection criteria and choosing the right platform to implementation, adoption, and successful use in practice.

You’ll hear which decisions made the biggest difference, what we learned along the way, and what it took to align technology, data, processes, and people. Most importantly, we’ll show how we translated the CDP into concrete use cases that are now having a significant impact on our results.

This is not a theoretical success story, but a practical and candid look at what worked, what didn’t, and which lessons you can apply in your own organization. For anyone who wants to move beyond simply implementing a CDP and actually make it deliver.