Digital Analytics – A much needed legal perspective

The year 2022 has already proven to be an eventful year for data driven marketing with new European laws (DSA, DMA & Modernisation Directive) a fine for the Transparency and Consent Framework and (ongoing) mass claims.

But perhaps the most impactful are the decisions of several European national supervisors this year regarding the use of Google Analytics, the most widely used web analytics tool in Europe. But is there an (upcoming) ban on Google Analytics? And what do these developments mean for other analytics tools?

With this presentation, you will receive an overview of the rules you need to know when it comes to Digital Analytics, but more importantly you will get an legal update on where we stand right now using analytics tools.