Keynote: Data Governance – How to Unsuck Your Analytics Data

Steen Rasmussen

12:00 - 12:45

In a time where most people are discussing the virtues of Universal Analytics vs. Google Analytics 4 and comparing them to the Matomos and Piwik PRO’s of the world, there is a greater issue at stake – your data quality that goes to the very core of analytics.

Because at the end of the day, bad, broken or wrong data will make any platform ar technology suck.

Join Steen for a session where he will help identify some of the issues we need to be aware of and the horrible consequences they can have for not only our reporting, but our jobs, clients and careers.

Steen Rasmussen

Director of Analysis, Data & Learning - IIH Nordic