Building Web Analytics team client-side (not agency)

Marta Florentyna Saratowicz

10:20 - 10:55

Since December 2021 Tracking team in Pandora enforces insourcing strategy to build internal web analytics capabilities. Marta will talk about how building internal competences changes operating model and how Agile at Pandora helps us take ownership of data collection. She will also touch upon employee motivation through rotation of responsibilities she creates to make sure that the team can constantly upskill.

Marta Florentyna Saratowicz

Product Manager, Tracking, MarTech Product - Pandora A/S