As a Director Web Analytics within the Digital Customer Interaction Department at DHL, Till is responsible for helping stakeholders to make better decisions by using digital data. From conceptualising web analytics to training stakeholders and advanced analysis, Till and his team provide analytical expertise for DHL. Among other things, this includes measuring all of dhl.com and other DHL touchpoints, analytics implementations, A/B testing and reporting. With over 15 years of experience in IT environment and digital marketing space, Till has developed an intuition in transforming data into storylines. After studying media management and communication design, Till worked for different digital agencies and blue chip companies as an UX designer and digital analyst.

Mehdi is an independent consultant in digital analytics for more than 13 years in Lyon (France). He helps advertisers and agencies to design, implement and take advantage of custom analytics solutions.
Before creating his own business activities, he worked 11 years as project manager for a digital agency, an IT services company & an e-commerce advertiser.
He is passionate about data visualization and shares regularly blog posts (how.withlookerstudio.com) of advanced solutions on his favorite tool: Google Looker Studio – ex Data Studio. He is active on LinkedIn, Twitter and #measure Slack to discuss and share about data & analytics.